Report: The Most Popular Days to Share by Category

The Po.st team strives to bring publishers all of the best data and most actionable sharing insights so the best content gets the attention it deserves.  With that in mind we’ve taken a deeper look into sharing trends over time to bring you the average daily breakdown of when sharing occurs by category.  Across the board sharing is most prevalent during weekdays and often focused to the beginning of the week before Thursday night happy hours and weekend plans distract from content sharing.  Boring train rides to work in the morning and weeknights spent browsing through the web during commercial breaks lead to more aggregated content sharing.  These trends are especially true on desktop devices.

More insight can be found by looking at the weekly trends for each category and seeing the sharing habits that drive higher engagement.  Sports sites, for example, saw a boost in content sharing on Thursdays in anticipation of Thursday night football and weekend games.  Mondays are a popular time for sharing travel plans as people think about the week ahead and future plans.  The midweek slump shows an increased interest in shopping, fashion and business.  Each graph shows the daily averages spanning the month of January 2016.   Take a look bellow to find out which days are the most popular for your favorite vertical, and check back in a few months to see how summer vacation affects sharing trends compared to the winter months!

AUTO:
AUTO1 at 10.30.15 AM

BUSINESS:

BUSINESS1

ENTERTAINMENT:

ENTERTAINMENT2

POLITICS:
POLITICS1

SHOPPING/ FASHION:
SHOPPING:FASHION1

SPORTS:
SPORTS1

TRAVEL:
TRAVEL1