Top Shared Keywords for October

October was a busy month with sharing buzz around the new Toyota Prius model, the recently released movie, “The Martian,” and the continued presidential race with highlights from Hilary Clinton and Donald Trump.

Po.st can see which specific words users are copy-and-pasting from content through Dark Social tracking. Dark Social sharing (a form of private sharing through copying and pasting content) is one of the main ways users share, with over 69% of all sharing coming from this type of activity. Knowing exactly what topics are resonating with readers can guide your content strategy to produce the most relevant articles, infographics and blog posts.

Below are the top words and phrases shared over the last month for different categories. Make sure to check back next month and see how the sharing trends have changed!

Automotive

  1. Toyota Prius
  2. All electric
  3. Momo wheels
  4. Range Rover
  5. 4×4
toyota-prius
Business

  1. Social media marketing
  2. Brand recognition
  3. Consumer awareness
  4. Customer service
  5. Core values
howtochoosesocialsharingbutton
Entertainment/Gaming

  1. The Martian
  2. Playstation 3
  3. Halo 5: Guardians
  4. Steve Jobs
  5. Call of Duty: Black Ops III
themartian
Political

  1. Donald Trump
  2. Jeb Bush
  3. Obama administration
  4. Hilary Clinton
  5. Syrian refugees
donaldtrump
Shopping/Fashion

  1. Pea coat
  2. Snow apparel
  3. Timberland boots
  4. Gucci
  5. Loafers
peacoat
Sports

  1. World Series
  2. Kansas City Royals
  3. New York Mets
  4. Stephen Curry
  5. Fantasy Football
worldseries2015
Travel

  1. Aspen
  2. Virgin America
  3. Starwood Hotel
  4. New York
  5. Round trip ticket
aspen-colorado