October was a busy month with sharing buzz around the new Toyota Prius model, the recently released movie, “The Martian,” and the continued presidential race with highlights from Hilary Clinton and Donald Trump.
Po.st can see which specific words users are copy-and-pasting from content through Dark Social tracking. Dark Social sharing (a form of private sharing through copying and pasting content) is one of the main ways users share, with over 69% of all sharing coming from this type of activity. Knowing exactly what topics are resonating with readers can guide your content strategy to produce the most relevant articles, infographics and blog posts.
Below are the top words and phrases shared over the last month for different categories. Make sure to check back next month and see how the sharing trends have changed!